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Think Brick Australia - One Login, Three Associations
Think Brick Australia is the united brand of three industry associations, the Concrete Masonry Association of Australia (CMAA), the Australian Roofing Tile Association (ARTA), and Think Brick Australia itself, representing manufacturers and suppliers across the clay brick, concrete masonry, and roof tile sectors.
The organisation advocates to regulatory bodies and delivers education and training to the sales representatives, business development managers, and account managers who connect manufacturers with builders, architects, and homeowners.
THE PROBLEM
Think Brick Australia relied on a fragmented learning system that had been in place for 10 to 15 years. Each association's training sat behind a separate portal with its own login, so members working across multiple associations had no single point of access. Course content was similarly outdated, having stretched well past its intended lifespan, which left manufacturers reluctant to promote the training to their staff.
As a result, uptake was minimal, with as few as one or two staff members from member companies accessing the system across all three associations in a typical month. These challenges led the organisation to seek a modern platform that could unify access across its three associations while still allowing content to be segmented for each.
THE IMPACT
Single
Sign-On Across the Full Member Ecosystem
71%
Membership Growth Year-On-Year
Flexible
Workflows Configured to Industry-Specific Needs
RESULTS
Think Brick Australia now unifies access across its three associations through a partitioned platform under a single login, with members progressing through smaller, structured certification modules. The platform also lets Think Brick Australia grant members flexible access to content outside their primary association, a level of customisation the previous system could not support.
"A lot of the time associations do all these [webinars] and then they sit in a folder on a computer somewhere.... Being able to upload those webinars is fantastic."
General Manager at Think Brick Australia